Perhaps the most influential and well known British economist of the
twentieth century was John Maynard Keynes. Although academically
attached to Cambridge, he associated with a group of aesthetes and
scholars known as the Bloomsbury Group named after the Bloomsbury area
of London (particularly, Gordon Square) where they met and where the
World Congress takes place.
Keynes lived for a time at 3 Gower Street, in the vicinity of UCL. A blue plaque at 46 Gordon Square, Bloomsbury, immediately adjacent to UCL, marks Keynes' residence in the area from 1916-1946.