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Raising funds with a macabre wink at founder
Home
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Raising funds with a macabre wink at founder
Raising funds with a macabre wink at founder
26 November 2012
Hamish Stewart (UCL Development & Alumni Relations) talks about their innovative fundraising campaign, which involved sending out flat-packed paper lantern of Bentham's head to alumni, along with a mock letter from the philosopher.
Read: NY Times
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