Social media

Our social media reflects the vibrancy of UCL, and helps us to connect with our community and the world beyond.

Social media is a vital tool for a global university that seeks to be accessible and publicly engaged, as well as responsive to the needs of its core audiences. UCL’s corporate social media channels now have nearly a total of 800,000 followers, with impressive engagement levels.

Followers of @ucl on Instagram have more than doubled since October 2015 to more than 25,000 in September 2016. Its core audience of current students have participated in 28 #loveucl competitions throughout the year, providing an authentic expression of student life. The winning images are pictured below, including Ankit Bhatt, who was voted overall winner for his picture of the Bloomsbury Theatre. 

We are now researching how we can best map and measure influence on our social media networks, to help UCL forge productive new contacts and extend awareness of our work to relevant communities. To quote external HE digital specialist agency PickleJar ‘UCL is ahead of the curve in exploring measurement of social media influence’ (September 2016).

 

• UCL social media
• UCL Communications and Marketing
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