Business idea testing and validation

Overview

This workshop will help you stress test your idea for a new business or social enterprise.

It will help you: 

• begin to formalise your business idea
• consider how you’ll create value for your customers
• test your assumptions and opportunities with peers and experts
• discover practical tools and frameworks to help ‘stress test’ the validity of your idea.

Who it’s for

Entrepreneurship is for everyone.

This workshop is for students, staff and recent graduates (within 2 years of graduating).

You don't need any business experience, but you’ll gain more from the workshop if you come with an idea for a business or social enterprise which you want to validate and develop.

What to expect

This is an interactive session, where you’ll engage with a variety of tools, frameworks and example case studies to take your business concept from idea to reality and launch it.

What you’ll learn

To help you stress test your idea, you’ll learn about key approaches to idea validation, using a range of practical tools and frameworks. These approaches will include the ‘Triple Bottom Line’ approach to measuring your business impacts, and competitor analysis.

You’ll also learn about the concept of value exchange, and how this can help you create a first stage value proposition statement to launch your business idea.

About the tutor

Peter Ptashko is a social entrepreneur, funder and supporter of social entrepreneurs. He has over 15 years of experience working in the field of social enterprise globally. He launched his first venture in 2005, raising £25,000 in only 7 hours. Since then, he’s worked for UnLtd: the UK foundation for social entrepreneurs, supporting thousands of social entrepreneurs to start and grow their businesses.

Accessibility

If you have any accessibility requirements or requests, please let us know in the signup form.

Photography

Filming and photography will take place at this event for promotional purposes. The photographs and recordings will appear on our website and social media channels. If you do not wish to be filmed or photographed, please let a member of staff know on arrival.

Date and times

Tuesday, 19 November 2024, 4pm to 6pm.

Book your place

Read our privacy notice to understand how UCL Innovation & Enterprise will deal with your personal data.

UCL Innovation & Enterprise reserves the right to make changes to the programme, location and/or speakers without prior notice. Such alterations are occasionally necessary due to circumstances beyond our control.

Location

UCL BaseKX, 103c Camley Street, London, N1C 4PF