Shape the future of UCL communications – Join our focus groups

As part of this, we’re developing a set of persona cards that capture key audience characteristics – like values, behaviours, and communication preferences. These persona cards will empower university teams to deliver more targeted, engaging, and impactful communications. Accompanied by a guide for continuous improvement, these cards will be available by the start of 2025 for everyone to use. 

To ensure these persona cards truly reflect the diverse voices of UCL, we’re hosting a series of focus groups, and we need your input! 

You are invited to join one of our sessions to help improve our findings and contribute to a project that will benefit the entire UCL community. Each focus group will be small, with no more than ten participants, and will last about an hour. Light refreshments will be provided. 

Where:  

The Bartlett, Room GF03, Ground Floor Boardroom, 
169 Euston Rd, London NW1 2AE  

When:  

Faculty & VP Professional Services and Administrative Staff 

Tuesday 12 November, 10:30–11:30. Register now for Faculty and VP PS and administrative staff focus group.

Doctoral Students

Tuesday 12 November, 13:00–14:00. Register now for Doctoral Students focus group.

Early Career Researchers 

Tuesday 12 November, 15:45–16:45. Register now for Early Career Researchers focus group.

Academic Positions 

Wednesday 13 November, 13:00–14:00. Register now for Academic Positions focus group.

Vice-Provost External Engagement teams are working in collaboration with market research agency Carrington Crisp to guide the future of communications at UCL.