Building public support for sustainable development through evidence-based engagement
Innovative tools developed by Professor Jennifer Hudson of the UCL Department of Political Science are helping to improve public engagement with sustainable development issues.
![Hudson](https://www.ucl.ac.uk/public-policy/sites/public_policy/files/styles/large_image/public/case-study/ref_hudson.png?itok=iN_x4k3B)
13 February 2023
Synopsis
Public support is crucial for sustainable development, but efforts to build support have been limited by a lack of evidence on how to reach key audiences effectively. Professor Jennifer Hudson’s Aid Attitudes Tracker (AAT) and Development Engagement Lab (DEL) track and analyse audience data enabling more effective engagement. These innovative tools have also improved UK government and international NGOs’ strategies relating to development aid.