Secrets of Creative People

by Yvonne Rogers (UCLIC)

What makes creative people stand out from the crowd? How much are they in control and how much is down to fate? How do they manage, adapt to and navigate in an ever-changing, increasingly crowded and conpetitive world? These are the questions Yvonne Rogers tackles in her latest condensed and insightful book. She argues that the secret behind creative people is not down to how their ideas develop abnd evolve in their heads, but how they manifest themselves in the context of being 'out there'. Anyone can have a great idea, but to be noticed and continue to grow in recognition requires sharing, narrating, connecting and even sparring of nascent ideas with others, both in the flesh and through the fickle web of social media. Through following the journeys of a chef, a winemaker, a choreographer, and an artist, Yvonne reveals how successful creativity is inextricably linked with social creativity.

More copies available from Yvonne Rogers directly (y.rogers@ucl.ac.uk).